Is a scary-looking man in a gas-mask the best mascot for a 420-friendly gym? Seems they’d want to distance themselves from connotations to smoke inhalation. The trouble is when themes are mismatched and you’re building the wrong feeling for your brand. Are you a tech company hoping to come across as innovative and future forward? Consider communicating your brand values using appropriate imagery, like wire circuits or astral grids. Are you a serious brand for serious people? Consider using angular shapes and muted colors to appear more professional. Logos can help set the mood for your brand. The wings could be buildings for an architecture firm, for example, or even piano keys for a brand in the music industry. But without the description, it could be quickly misinterpreted. It represents the brand’s namesake while employing modern logo trends like minimalism and using a trustworthy blue color. The logo for Phoenix Internal Medicine is simplistic and beautiful. Sometimes the most obvious solution is the best: in this case, just add a description! You don’t have to give your whole elevator speech, in fact, with logos, less text is more, but you can easily add a few words to explain what you can offer to customers, or at the very least your name. These logos above could all easily work, if they had just a little more description that sheds light into their companies. Think: ambiguous company names and random images. Even if it’s the first time someone sees your logo! That’s not easy, but some particularly bad logo designs offer up no information at all. One of the goals of logos is to explain who you are and what you do. Logo design by pswizzardĪgain, if your logo looks good but doesn’t say anything about your brand, it’s still a bad logo design. This is directly related to woodworking, while still more thought-provoking and sentimental than actual images of woodworking. You can still use familiar and iconic imagery without making generic logos.Įaglehead Woodcraft could have gone in a number of different directions with their logo imagery: carpentry, furniture, even eagles. Stick with imagery that’s directly connected to your company, reflecting either your company’s name, or what it does. For brand recognition, or for building customer loyalty. You can use all the expert design principles, but if you don’t design something that echoes the feeling of your own company, it won’t be effective. They could easily be confused for companies in other industries.Ībove all, your logo should represent your brand. While they look great, they don’t accurately depict their brands. In other words: “good logos, but badly matched.” This isn’t always exactly a universally bad logo design-the mismatch is just bad for that particular brand. But when they need to print their logo on small spaces, they use specially designed versions. The use of a detailed sketch works well in creating a rustic vibe. The classic architecture of their building is a strong selling point. We explain this strategy fully in our guide to responsive logos. In other words, keep your detailed logo for large placements, and ensure you have others for small placements. A perfectly viable alternative is a responsive logo-where your logo is also available in smaller sizes and other variations. If you don’t want to abandon your detailed logo, you don’t have to. But remember that those visuals are wasted at small scales, where your logo may be indistinguishable, or even illegible. Sure, many detailed logos look great and are designed with skill. Think: smartphones, swag and merchandise, pens or even business cards. The problem with detailed logos is that they look terrible on small screens. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. By completing this form, you agree to our Terms of Service and Privacy Policy.
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